Tips19 October 2026

What files you get when a logo is finished

SVG, PDF, PNG, horizontal, stacked, for light and dark backgrounds. What each one is and where to use it, without the panic.

The logo’s approved, we’ve celebrated, and then a folder full of files arrives. Before you panic, let’s open it together, with a real example: the handoff for raptodia.

Three formats, three jobs

Zoomed-in SVG: the stitches stay sharp — **Scales as big as you like, without blurring.** For the site, for a huge sign, for your developer.

Zoomed-in PNG: the stitches break into pixels — **For everyday use:** social, presentations, email. It has a transparent background, but blow it up too much and it pixelates (see the zoom).

.pdf

For the printer. Cards, labels, packaging: anything printed goes out as a PDF.

Six layouts, for every space

A logo doesn’t always live in the same shape. A wide sign needs a different layout from a round avatar.

Horizontalsite header, email signature, wide sign

Stackedcard, packaging, covers

Mark onlyavatar, favicon, clothing label

The name raptodia on its own — **Name only**when the mark is already somewhere nearby

The name with the slogan Beware, be wear — **Name + slogan**presentations, posters, shop window

The slogan Beware, be wear on its own — **Slogan only**tote bags, social, small details

Seven colours, for every background

Every layout comes in versions for light and dark backgrounds, in black and in white, so it reads everywhere.

On a dark green background — on a dark background

On a green background — on a green background

On a light background — on a light background

Green for light backgrounds — for light backgrounds

Light for dark backgrounds — for dark backgrounds

49versions for raptodia: seven layouts (including one just for social) in seven colours. Each one in SVG, PDF and PNG. Yes, that’s a lot of files. Yes, you’ll need every one of them at some point.

Keep a “brand” folder in the cloud and share it with anyone you work with. It’ll save you a lot of “could you resend the logo in a higher resolution?”