Before we meet: 5 things that help
You don't need to know what you want, that's my job. But these make the start easier, and more fun.
You don’t need to come with a ready-made idea. That’s my job, and I love it. But if you have a little time before we talk, these five things help a lot. Think of them as a mini brief.
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Tell me about yourself. What you do, who you do it for and what you love about it. Two or three sentences are enough.
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Three brands you love. They don’t have to be in your field. Tell me what exactly you like about them, too: the colours? the humour? the simplicity?
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Three you don’t like. They often say more than the favourites. One “not this” saves a lot of rounds.
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Where the logo will live. Every place needs a different layout. If I know from the start, I design it to fit everywhere:
sign, header 
card, packaging 
Instagram avatar The same raptodia logo, in three layouts.
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How you want people to feel. Three words are enough, e.g. warm, calm, cared-for. That’s where the colours come from:
The ApArt palettes, with our Xs on them.
With these, I make the moodboard, our first shared point of reference. And from there: sketches!